WHY INVEST IN MOBILE?

The last five years has marked explosive growth in the mobile market. In fact, for the first time in history, there are more mobile users than Internet users worldwide. With these numbers reaching critical mass, can your business afford to ignore this ever-growing audience?

We believe that the time is now to interface with the mobile market. Consider these statistics:

The global number of mobile phone subscribers almost quadruples that of Internet users—4 billion (60% penetration) vs. 1.6 billion (25% penetration), respectively.
At 233 million subscribers, the US mobile market has already surpassed the number of US internet subscribers (227m) . Among them, 54 million are mobile Internet users, with that number projected to grow to 95 million by 2013 (according to BIA Kelsey research). Recent research also shows that these users are accessing steadily more content and services every single day on their mobile devices.
Smart phones play an integral role in this growth, accounting for one in every four phones purchased by consumers. Though currently poised at just 15% market penetration, smart phone owners are dedicated mobile Internet users—comprising roughly 45% of total usage.

WHAT SOLUTIONS ARE AVAILABLE?

mobilepeople offers a trio of solutions for publishers seeking to successfully target this evolving and expanding mobile audience: mobile websites, native applications for smartphones, and mobile messaging. Mix, match, and find out what works for your business:

Create a strong base with mobile websites:
Mobile-optimized websites are a must for any publisher. Not only do they enhance the mobile user experience, but they also enable you to reach a broader mobile audience than native smartphone applications. At mobilepeople, we leverage our more than seven years of experience in this space to build and develop mobile websites that work well across a range of devices—from smaller handsets to advanced browsers (like the iPhone’s Safari).

We also have the capacity to manage millions of page views daily via our liquid publishing platform, which can automatically detect the device type and format content/layout accordingly to optimize the user’s consumption. To further assure a seamless experience, we specialize in designing mobile web user interfaces that take advantage of the full capabilities of any handset and minimize its limitations.
Engage deeper with native smartphone applications:
Looking to zero in on specific audiences or demographics? Smartphone applications are a logical and effective way to do just that. You’ll be able to better engage with users using specific features and interfaces (such as video, photos, or push messaging). Native applications also provide greater access to the handset’s resources, allow for offline usage, and deliver a unique way to market your content through app store distribution.

At mobilepeople, we develop native smartphone applications for iPhone, Blackberry/Java, Android, and Windows Mobile. Over the past seven years, our focus has been on designing and delivering dozens of mobile applications in what might seem a new sphere to many. We pride ourselves on our proven reputation of creating unique user experiences through the applications we build. This highly specialized user design expertise is what sets us apart from many application developers who build applications in a factory.
Expand your reach with mobile messaging solutions:
Mobile messaging includes short-message-service (SMS) messages, push notifications, and even social network integration for popular platforms like Twitter and Facebook. With nearly 100 percent of the market having SMS capability on their mobile devices, mobile messages are a great way to reach users with new content and critical information.

mobilepeople has been developing mobile messaging solutions for customers since our founding in 2002. Seeing the market shift and grow has been a thrill for us—after all, back then it was exclusively SMS. We continue to be at the forefront of the industry as new and innovative messaging solutions arise.