WHY ADVERTISE ON MOBILE?

Let us count the ways! Between countless advancements in technology and increasingly adaptive user behaviors, mobile is undoubtedly one of the most attractive advertising channels available today. And if it’s not on your radar yet, it should be - mobile advertising dollars are currently at $80 million domestically and €70 million in Western Europe, making it likely that your competitors have already embraced this opportunity. BIA/Kelsey forecasts that these numbers will grow to $4.2 billion and €4.8 billion by 2013, virtually assuring that this expansive sector is here to stay.

WHAT MAKES MOBILE SUCH A GREAT MEDIUM FOR REACHING USERS?

Mobile provides opportunities to reach users that other platforms just can’t deliver. Consider these unique characteristics:

• Modern mobile users consider their mobile device an essential companion and tool; for many, their devices are on par with wallet and keys on the “don’t leave home without it” list. As such, advertisers can be certain that users will rely on the convenience and proximity of their devices when actively searching for products and services.
• Mobile usage is highly personal, as most teens and adults carry their own devices. This enables advertisers to benefit from one-to-one user interactions.
• In light of advancing technology, mobile devices continue to offer more features and capabilities. Users are now able to consume rich content including photos, video, native applications, and increasingly more sophisticated mobile websites - giving advertisers a wider array of options to market to mobile audiences.
• Mobile is inherently local. Many devices now contain accurate location information (via GPS) about users and can expose that to mobile interfaces for targeted advertising.

HOW CAN MY BUSINESS GET STARTED IN MOBILE ADVERTISING?

Reaching the mobile audience can be unnecessarily frustrating for many advertisers - at mobilepeople, we seek to change the status quo. Currently, there are many companies who market themselves as mobile ad networks or providers; yet they often have limited inventory options or limited ad formats available. In addition, most have little to no experience developing mobile user interfaces and publishing solutions.

With mobilepeople, you can count on an antidote to all of the above - along with an unparalleled understanding of local mobile markets. We are widely perceived as a pioneer in mobile local advertising and have run hundreds of mobile ad campaigns for our customers. To get your business on the right track, we have developed the following key advertising solutions:

» Mobile Ad Site/ Landing Pages: Our browser-based landing pages are optimized across a broad range of mobile browsers. Autonomy and ease are earmarks of this solution, as the landing page platform provides special tools for advertisers to maintain their own page content and layout and publish through various distribution channels.

» Mobile Ad Campaigns: Take total control of your advertising with mobilepeople’s custom campaigns. These give your company the power to manage key objectives like budget, time of day, length of campaign, distribution channels, specific device groups, location, and carriers.

» Mobile Ad Campaign Distribution: mobilepeople works closely with customers to pinpoint the best combination of ad formats and distribution channels. (Distribution channels include mobile websites, applications, SMS, and popular social networking platforms.) We also work hard to establish relationships with mobile publishers that provide access to premium mobile local ad networks. Case in point: our premium network of publishers and mobile carriers in the Nordics currently reaches upwards of one million users.

» Mobile Ad Performance Reports: We offer a sophisticated reporting suite that provides full transparency to advertisers. No guesswork here - our customers know exactly how well a campaign performs based on their own objectives.

» Mobile Ad Production: mobilepeople is there for your company on the back-end, working with customers from the start to create customized and optimized mobile advertising campaigns. We’ll assist in mobile ad-site creation, campaign configuration, and tackling more advanced topics like branded iPhone applications, mobile browser sites, SMS, and more.

LETS GET STARTED!

Interested in learning how mobilepeople can power your mobile advertising campaign? Want to learn more about various technologies? If you have questions or would like information on getting started, contact us today. mobilepeople is ready to help you start increasing your revenue and mobile customer reach through our one-of-a-kind mobile advertising solutions.